5 Best Ways To Promote Your Instagram Guides !
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5 Best Ways To Promote Your Instagram Guides
and also read How To Increase Engagement On Your Instagram Guides
Instagram Guides are a new feature that is exclusive to
Instagram. Instagram Guides are effectively a way to create blog posts within
the app. No longer will users have to click external links to find new
information, it will all be able to be found within the app. This means that
the promotion will also mainly be in-app.
The easiest way to promote your Guide is to share it to
your Instagram Story.
and also read next Article How To Increase Engagement On Your Instagram Guides
It would be more beneficial to do this at a popular time of day when your stories are getting the most number of views--you should also be mindful and make sure this is the time of day will target audience would be in a position where they could take the time to read your Guide thoroughly and engage properly with your content. For example, maybe you receive high engagement on simple posts or stories, like a morning coffee or inspirational quote in the morning, but for a Guide, which will take longer to engage effectively with, maybe it would not be conducive to post it in the morning if your audience is full of people who work nine to five, and only check Instagram briefly on coffee breaks.
and also read How To Increase Engagement On Your Instagram Guides
You can also share your guys multiple times on your
story. Although, you should be cautious of doing this too often in case your
audience gets sick of the self-promotion--there is a fine line. Find the sweet
spot and roll with it.
As you know, on your profile once you have created a
Guide you will get the Guide tab which is the feed where the audience will
scroll through all your Guides. To make sure people are aware of this you could
add a story highlight to your profile titled information and share your Guide
stories there. This seems minor but is a great way to remind your followers
that Guides exist.
If using someone else’s post, first, consider asking them. You can also dm/comment to let them know and ask if they would share it, this way your post reaches a new audience.
and also read How To Increase Engagement On Your Instagram Guides
If someone else uses your post in that Guide it is also
polite to share it in your own story, this would build a good relationship
between you and the Guide creator. Having such relationships are essential they
could be sharing yours and you can build partnerships and come up with new
content creations together.
Adding captions to posts to encourage your audience to
visit your Guides is another possible strategy.
In essence, however, promote your Guides in ways that
your audience will respond to. At the end of the day, the best promotion is
good content, because that way, your audience will do the promotion for you!
and also read How To Increase Engagement On Your Instagram Guides
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