Persuasion Techniques to Handle Difficult Customers and Be a Persuasive Salesperson.
Persuasion Techniques to Handle Difficult Customers
How To Be An Expert Persuader https://bit.ly/3ql0MtE |
Persuasion
techniques are essential to apply in the field of
sales and marketing, as dealing with an irrational customer is one of the
toughest situations you can tackle.
How do you exactly alleviate the fury of a buyer who is livid because of something you, the service or product, or your company failed to perform? This is where influence and persuasion techniques may come in handy.
Because the field of sales
is not a walk in the park, there will be times when you will be shouted at, and
even hurled harsh words by clients who are not satisfied. Don't be alarmed.
This is a normal situation. And being so, there are ways to rise above them so
that you don't break down, too.
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First, find out what the
client is angry about.
Is he complaining about
your service?
Is he unclear about certain
points in the agreement or the product?
Did the problem come from
you or did it spring out of his frustration over something he misunderstood?
What are his sentiments
exactly?
You can find this out by
being calm with the client, no matter how irritable he is. Ask politely what
the problem is and request that he explain it to you.
Don't interrupt and try to
defend yourself or correct him while he explains. Wait for him to finish and
then enumerate all your responses to his problems.
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Often, the customer does
not really want to know exactly what you are doing to rectify the situation,
only that you tell him that steps are being undertaken to correct it, and when
precisely this is expected to be solved.
One
thing clients hate most is continuously waiting for solutions that are not
certain to happen.
When you have figured out
what he needs, level with him. Building rapport with your client is one of the
best ways to get into a straight conversation with him without the flare-ups.
This means adopting his current mood.
If he is angry, let him
know that you understand his feelings. If he is frustrated, empathize. Clients
appreciate people who they know feel their pain. When you have succeeded in
this, you can expect to have a much calmer discussion right after.
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Don't say something like
"I'm sorry for that. I'm already on it." Instead, say something like
"I understand that you are angry now. I will feel the same if I were you.
Rest assured that I will do everything in my power to correct this matter as
soon as possible. I will constantly update you of the developments as I
progress."
Handling an irate customer
is not so difficult if you know how to level with people. Think of it this
way..
If you were in his shoes,
you would be feeling the same way, right? How would you want the other person
to face you then?
That should always be your
guiding strategy. Build rapport with the use of proper persuasion
techniques and, together, seek solutions. No issue has ever been
solved by an argument.
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How to Be a Persuasive Salesperson
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If you're in the business
world, perhaps the most challenging part of the entire experience is selling.
Indeed, nothing is more nail-biting than waiting for the other party to decide
whether he or she agrees with you on the merits of a certain product or not.
You will likely go through
countless books and spend long hours of research on topics like negotiation training, business plans and
strategies, resource management and obviously, selling. But one of the most
important tools a salesperson should possess, in order to be successful in
selling, is persuasion.
First, the attitude of
persuasion comes from within. You have to believe and convince yourself that
you can sell, and sell a lot!
You have to orient and tell
yourself that you have the capacity to offer a product or service to someone
else; have him need what you're offering.
If you cannot develop that
sense of persuasion in yourself, then it would be very difficult to become a
persuasive salesperson. Develop the attitude and belief of being a persuasive
salesperson even to the least of things. How? Persuade yourself first.
Two, you cannot sell
something you do not know anything about. You can have a hundred stocks of the
best and latest necessity known to man; but without knowing a thing about it,
you would not be able to sell a single item. So to be a persuasive salesperson,
you have to know the details. Research and study. You have to know the most
intricate details of what you're selling because people are going to be asking
a lot questions about it.
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Even if you're simply
trying to be a persuasive food salesperson, you have to know what you're
offering. Vegans, vegetarians, ornish, and pritikin consumers are going to be
asking; and you are the only one who can respond. You wouldn't want to buy from
someone who himself is doubtful over what he's selling. If you can't respond, then
you can't sell. You can't sell what you know nothing about.
Finally, there's confidence. Now that you're equipped with the attitude and knowledge on how to be a persuasive salesperson, you can try overcoming that fear inside you to come up to that person and persuade him that he needs what you have. It's that same fear that separates the common salesperson from the successful ones.
This is the time you should
begin asking yourself the "What-Ifs". "What if he ignores
me?" "What if he's in a hurry?" "What if he doesn't need
it?" These are the questions frequently asked by those who don't have the
other two qualities on how to be a persuasive salesperson. If you know you can
sell and you know what you're selling, confidence will materialize independently.
Then you can casually come up to anyone qualified and sell successfully.
The power of persuasion is
an indispensable tool and you should hone your skills within these three
principles. Keep them to heart and before you know it, you'll be earning more
figures than you can ever expect.
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