6 Quick Reasons To Use Instagram Guides To Grow Your Business.
6 Quick Reasons To Use Instagram Guides
To Grow Your Business.
What is Instagram and can it be used as a marketing strategy to promote your brand ?
When new features are introduced on platforms, often, some users are hesitant to undertake the process of using them. When the feature is released, usually, there is not immediate uptake by all users. This can prevent other creators from using it as well; this is a misplaced fear. Instead, rather than shying away from using a new feature, you should be embracing it. This quick presentation will take you through some reasons why you should start using Instagram Guides today.
First, platforms tend to
reward creatives that are brave enough to use new features. Therefore, you
might find Instagram favoring your posts and improving your location in your
followers' algorithms, as well as increasing your exposure to new followers.
If you are aiming to truly capitalize on the new update, work quickly. With quick uptake, you will find that you have less competition within the field of Guides. This means that your content does not have to be as refined as a post would need to be in order to send it out. Your followers will be more impressed with your Guides because they have less to compare them to. This is not to say of course that your Guides would not be good, simply that followers have low expectations, to begin with.
You can also use specific
Guide features to recommend products that are tagged on the Instagram Shop
features, as well as physical locations.
If you own a small business
with a physical location that is tagged on Instagram this is an excellent way
to promote your business. You can include photos that other users have put up
in order to include some user-generated content and show your followers, future
customers, that other people have enjoyed their time there. This is a way to
amplify the word-of-mouth marketing, that many businesses rely so heavily
upon.
Instagram Guides bring a new
way to collaborate with other users.
You will be able to build a
partnership with someone else by sharing their posts or them sharing yours in a
Guide. This an excellent way to increase your exposure.
Instagram Guides operate as an authoritative thing, which means that your audience will perceive you as an expert in your given industry. It will add to brand power.
In conclusion, building a business on Instagram has never
been easier. All you have to do is determine which elements will be the most
effective for you and focus on them.
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